Thursday, April 12, 2007

Your Town-FDJ French Dressing By Kathleen Giordano








FDJ French Dressing presented its fall and winter fashion collections to the press at its biannual event on April 11, 2006 at Quebec Government House. It was the second time this event was held on their behalf. Donald Johannesson, the Creative Director of FDJ French Dressing, designs clothing with women in mind. By the time he was 13 years of age, he knew he was fated to be a part of the fashion industry. He studied at the Fashion Arts Academy in Montreal and has worked in New York, Hong Kong and Europe.While taking into consideration that women's bodies change as they get older, he creates clothes that are not only comfortable but stylish as well. The new line is a reflection of the women who wear it; mature and sensible. It has a feel reminiscent of the 70's, 80's, and 90's. Johannesson choose autumn colors such as browns, burnt orange and rich cognac that would fit the season in which they would be sold. The clothing is designed to make a self assured woman look great and feel better about herself. The clothes have a modern yet clean look about them and can make any woman feel sexy in what she's wearing. The collections are versatile and allow women to mix and match with all the other pieces.Although, FDJ French Dressing creates shirts, pants, skirts and jackets, they are mainly known for their well-fitting denim. There are many different styles for that were designed to fit well, be comfortable and to look great all at the same time. The jeans accent a woman's body so that she can feel confident in what she's wearing. The styles include regular rise, mid rise and low rise and have a romantic, womanly look about them. The clothing line formed for women 35 and up. Recognizing that these women are the most susceptible to developing breast cancer, FDJ French Dressing has raised funds for the past eight years to help find a cure. They have raised over $2.7 million for Breast Cancer Support and Awareness. Johannesson has dedicated his life to helping women feel better about themselves. For over 20 years he has targeted the same audience and will continue to help raise funds and awareness for women's well-being.For more information about FDJ French Dressing's women's wellness initiatives please visit www.fdj.ca/bewell Please view http://www.fdj.ca/ for their new fashion and store locations.

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